# Product specialist

# Introduction

# Description

The latest Rado collection shows the brand at its very best. Style and substance are the key to the future as Rado continues to create beautiful and eye‑catching watches that will stand the test of time. Discover the Rado collection.

# Objectives

After completing this course you will be able to

1. name the basic watch features and functions of a Rado watch
2. recognise the different families in the Rado collection
3. identify and explain the key features and benefits of each collection
4. provide detailed information about each family and answer customers’ questions

# Basics of a Rado watch

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# Swiss Made

The Swiss watch industry is the leader in the world watch market. Expertise, advanced technology and innovation are the key drivers behind the success.

Today, the reputation of Swiss Made watches is unrivalled all around the world. Swiss Made stands for

- know-how
- quality
- aesthetics
- technical innovation
- precision

and is the only true reference in the world of watchmaking.
Therefore, it is protected by Swiss law.

Rado watches are produced in Switzerland.

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# Watch Basics

A watch is composed of two parts:

1. movement, simply called calibre
2. external parts, indication and protection devices (case, dial, hands, bracelet, strap, etc.)

At Rado, the complex technology is in our high-tech materials. So, at Rado, we can say that the complication is on the outside of the watch referring to the high-tech materials and the technology used to create the case or bracelet of the watch. Therefore, understanding the basic parts of a watch can help you to explain them to your customer.

#### Sapphire crystal

protects the dial and hands

#### Dial

‘face’ of the watch, numerals, applied indexes or diamonds are used to indicate time

#### Subdials or subsidiary dial

is a small dial placed inside the main dial

#### Hands

Watch hands are the indicator devices that tell what time it is

#### Movement

the engine of a watch

#### Case

the case is the metal or ceramic housing that contains a watch's parts, the movement

#### Bezel

sits on top of the case and is usually marked with indexes, numbers or a tachymeter scale

#### Pushers

operate the chronograph movement to start/stop and reset

#### Case back

is the cover of the case and is the opposite of the dial. It is either screwed, pressed in or fastened with screws. To display the movement the case back can be transparent

#### Bracelet / Strap

allows the watch to be worn on the wrist

#### Clasp

ensures the watch is secured on the wrist

#### Links

bracelet is composed of smaller links that allow the length of the bracelet to be adjusted

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# Rado watch features and functions

# WATCH FEATURES AND FUNCTIONS - MOVEMENTS

A watch movement is the engine of a watch that acts as the powerhouse to make the watch and its functions work; a watch would not function without it.

## ETA

Rado only uses movements from the Swiss manufacturer ETA SA Manufacture Horlogère Suisse

- ETA is a manufacturing company of the Swatch Group
- It has been developing and producing calibres for the watch industry since 1793
- Performance, reliability and level of performance are the key features of Swiss Made ETA movements
- Rado and ETA are key partners meaning:
  - The latest technology is available to Rado
  - Calibres are developed to Rado specifications for exclusive Rado use
  - All calibres used by Rado meet the high Rado quality standards

Two categories of movements exist:

- Mechanical
- Quartz

## Mechanical

In a mechanical watch, the movement powers the watch without any battery.
Rado mainly uses self-winding, automatic movements.

## QUARTZ

In a quartz watch to create power a battery is used to drive the motor to move the watch hands.

# Did you know…

that ETA is among the most renowned movement producers in the world and that the quality of ETA watch movements is held in high regard all over the world?

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# Automatic movement

## FEATURES AND FUNCTIONS

- The watch is powered without any battery
- Can also be wound manually to keep it running or for initial power when the power reserve is empty

## Benefits

- Automatic power source, no battery change required
- Swiss watchmaking craftmanship on the wrist

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# RADO AUTOMATIC MOVEMENT WITH NIVACHRONTM

In 2021, Rado introduces the use of Nivachron™ hairspring in watches with automatic movement. The hairspring is made of a special alloy, developed with the aim of optimising the resistance of watch movements to magnetic fields. Magnetic fields are common in everyday life and can severely affect mechanical watch movements. In the worst cases, they can lead to a watch stopping completely.

## Benefits

- Nivachron™ is an innovative non-magnetic hairspring
- Reduces the detrimental influence of a magnetic field
- Excellent shock resistance
- Effective resistance to temperature variation

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# 5-position adjustment

### What does position adjustment mean?

The position of a watch determines how strongly the Earth’s gravitational pull influences the moving parts of its movement. This means that the accuracy of a watch movement varies depending on the position of the watch, such as if the watch is placed on its front or side, but the wearer’s movements also have a bearing on this. A watch that is adjusted in a certain position can show completely different accuracy values in another position and must therefore be adjusted differently. As a result, the more positions a watch is adjusted in, the more precise it is during everyday use.

### Difference between 3-position adjustment and 5-position adjustment:

Thanks to 5-position adjustment, at Rado we offer increased precision as the movement is adjusted in two further positions (Position 4 and 5) in addition to the usual three positions.

### Do all watch manufacturers offer 5-position adjustment?

No. As the adjustment process is very time-consuming and technically complex, this quality standard is primarily offered by brands in the luxury segment. Rado does not spare itself this work so as to offer its customers a precise wearing experience.

### The positions in which tests are performed:

### Benefits that the test in 5 positions offers:

- Higher accuracy of the movement thanks to 5-position adjustment.
- Accuracy of +0-10 seconds per day guarantees that the watch never runs slow.
- Significantly increased magnetic field resistance.
- 80 hours power reserve.

# Did you know…

that more than 50% of the Rado collection has automatic movements?

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# QUARTZ MOVEMENT

## FEATURES AND FUNCTIONS

- A battery serves as the primary power source
- Quartz movements are more accurate and require less maintenance than automatic movements
- Rado has developed an extra thin and light quartz movement for True Thinline

## Benefits

- More accurate
- Require less maintenance
- Ultra thin movements are possible

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# PreciDrive & HeavyDrive Technology

## PreciDrive Technology

PreciDrive is a quartz movement that can achieve a precision which can pass the COSC chronometer certification, provided the watch is not exposed to impacts, and kept at a temperature of between 20°C and 30°C. This precision of ± 10 seconds per year can be achieved thanks to the thermo-compensation operating principle, which controls and regulates the motor pulses according to changes in the ambient temperature. By virtue of combining the quartz and integrated circuit in the same waterproof case, the precision is insensitive to moisture.

## HeavyDrive Technology

HeavyDrive technology provides an anti-shock system. The movement’s new on-board electronics detect and then manage the shock, while the motor generates a counter pulse to lock the hand in its position during the shock. This intelligent shock management prompts the motor to react in a fraction of a second if a certain shock threshold is exceeded. The energy used to counter this force remains minimal, and the movement’s autonomy is thus preserved.

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# R808 and R734 movements

R808 Skeleton Movement

R734 Open Heart Movement

- During 2023 Rado has introduced the R808 movement to sit alongside the R734 movement
- Both movements feature an anti-magnetic Nivachron™ hairspring for enhanced reliability and an open, decorated movement allowing the user to see the beating heart of the watch, developing an emotional connection with their watch
- The R808 movement features more open bridge work and a more complete skeletonisation allowing an even clearer view of the movement’s moving parts
- The R808 movement is used in several models including the new Rado DiaStar Skeleton models

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# CHRONOGRAPH

## FEATURES AND FUNCTIONS

- The correct term for a watch with a stopwatch function
- Pushers operate the stopwatch start/stop and reset
- Subdials show time elapsed in various intervals
- Can be used to time intervals and duration

## Benefits

- Sporty look

# Did you know…

that chronograph and chronometer are not the same? A chronometer is a watch that has passed precision tests. A chronograph is a stopwatch.

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# TACHYMETER

## FEATURES AND FUNCTIONS

- Tachymeters are mostly found in conjunction with chronographs
- A tachymeter scale usually appears on the bezel of a chronograph
- A tachymeter measures units per hour, generally miles or kilometres (speed based on time travelled over a fixed distance)

## Benefits

- It adds an extra sporty feel to the watch

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# CHRONOMETER

## FEATURES AND FUNCTIONS

- Only watches that pass the strict chronometer test at COSC (Contrôle Officiel Suisse des Chronomètres) are certified as chronometers
- Testing involves placing a watch in five positions at three different temperatures over a period of several days. The watch should not vary in its timekeeping more than +6 or -4 seconds per day during the test.

## Benefits

- Proof of high quality and high precision

# Did you know…

that only around 6% of Swiss Made timepieces are certified as chronometers by COSC?

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# UTC

## FEATURES AND FUNCTIONS

- Stands for Universal Coordinated Time
- UTC watch includes a second hour hand and 24-hour index on the dial
- There is a second time zone on the dial

## Benefits

- UTC watches can show the time in another part of the world on the same dial as your home time

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# DATE/DAY-DATE

## FEATURES AND FUNCTIONS

- A small window on the main dial shows the day and/or the date
- Watches with a simple date device need to be adjusted at the end of each month.
- Rado also produces watches with day-date complication, which also shows the day of the week.

## Benefits

- Keep track of the date

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# POWER RESERVE

## FEATURES AND FUNCTIONS

- Power Reserve refers to the scale on the main dial to show how much power is left in an automatic watch

## Benefits

- You are reminded by the indicator how much power is left in the movement and when it is time to wind or to wear the watch

# Did you know…

that depending on the movement Rado automatic watches have a power reserve from 38 hours up to 80 hours?

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# PETITE SECONDE

## FEATURES AND FUNCTIONS

- Subdial on the main dial that counts the seconds instead of a central seconds hand

## Benefits

- You can keep track of the seconds on a second dial

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# WATER-RESISTANCE

## FEATURES AND FUNCTIONS

- How much water pressure the watch can withstand before it starts to leak
- Water resistance is always written in bar (pressure) first and then in metres

## Benefits

- Water-resistant watch

All Rado watches are water resistant

# Did you know…

that water resistance is not a constant state? Therefore, a watch should be regularly maintained to ensure its water resistance.

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# TURNING BEZEL

## FEATURES AND FUNCTIONS

- Turning bezel is commonly used in divers’ watches
- Rado currently has a certified divers' watch in the collection that features a turning bezel.

## Benefits

- Can be used as a timer

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# MONOBLOC CASE

## FEATURES AND FUNCTIONS

- It’s the latest technology in the production of high-tech ceramic watches
- A monobloc case is a single piece of high-tech ceramic that forms the whole case of a watch
- Almost all Rado high-tech ceramic watch cases are monobloc

## Benefits

- Light
- Scratch-resistant
- Comfortable to wear

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# HIGH-TECH CERAMIC BRACELET

## FEATURES AND FUNCTIONS

- Rado bracelets are usually made using high-tech ceramic
- 1, 3 or 5 high-tech ceramic links make a row of the bracelet
- In some cases only the middle links are in high-tech ceramic

## Benefits

- Light
- Scratch-resistant
- Hypoallergenic
- Comfortable to wear

# Did you know…

that each bracelet link is produced separately, undergoes a strict quality check and is only then assembled?

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# Rado watch terms

# GLASS IN SAPPHIRE CRYSTAL

## FEATURES AND FUNCTIONS

- All Rado watches have sapphire crystal to protect the dial and hands
- Sapphire is the hardest substance after diamond and is extremely scratch-resistant
- Sapphire crystal is highly transparent and highly scratch-resistant, the watch is easy to read now and over the years ahead

## Benefits

- Scratch-resistant

# Open Heart/Skeleton

## FEATURES AND FUNCTIONS

- At Rado, the terms Open Heart and Skeleton are used to describe automatic watches with dials that offer a view of the movement inside the watch.
  Open Heart shows only part of the movement through the dial.
  Skeleton shows more of the movement.

## Benefits

- Mysterious inner workings of the movement are exposed to the wearer

# Did you know…

that an open case back with sapphire crystal is often used to offer a view of the automatic movement inside?

# High-Tech Ceramic

## FEATURES AND FUNCTIONS

- High-tech ceramic has been used by Rado since 1986
- A man made material produced through a long, challenging and technical process

## Benefits

- High-tech ceramic is extremely durable, so it is highly scratch resistant. It is also light, very smooth against the skin and has thermal properties that means it warms to exactly your body temperature and no more. Together these properties make high-tech ceramic extremely comfortable

# Plasma High-Tech Ceramic

## FEATURES AND FUNCTIONS

- Rado has mastered the process of transforming white high-tech ceramic in to a high-tech ceramic with a warm, metallic colour
- This is done through a process known as plasma carburizing where the structure of the high-tech ceramic is changed resulting in the metallic colour
- We call it Plasma high-tech ceramic
- The colour change is in the high-tech ceramic, this is not a coating, the colour will not change with time

## Benefits

- All the benefits of high-tech ceramic, comfort and durability, but with a metallic appearance

# Ceramos™

## FEATURES AND FUNCTIONS

- A fusion of Rado high-tech ceramic and a metal alloy
- All of the best properties of high-tech ceramic, comfort and durability, with the appearance and lustre of a metal
- Ceramos™ is a Rado trademark
- Both high-tech ceramic and Ceramos™ can be injection moulded allowing Rado to perfectly create complex shapes and designs including the Rado monobloc case

## Benefits

- The comfort and durability of high-tech ceramic with the lustre of a metal; the best of both worlds

# Monobloc

## FEATURES AND FUNCTIONS

- With the injection moulding technology Rado has, it is possible to create a case with the exact dimensions needed to allow the movement, sapphire crystal glass and case back to fit directly into the high-tech ceramic or Ceramos™
- With nothing other than the Rado high-tech material creating the watch the benefits of the amazing material are maximised

## Benefits

- A single piece case of high-tech ceramic or Ceramos™ ensures the benefits of these materials are maximized. Don’t forget that both high-tech ceramic and Ceramos™ are highly durable and extremely comfortable.

# Metallisation

## FEATURES AND FUNCTIONS

- The Rado technique known as metallisation is where we create a sapphire crystal glass with a thin coating of metal applied to the glass
- We vapourise a metal within a vacuum, allowing it to condense on to the sapphire crystal suspended above. Then, through a photolithographic process, we etch away excess metal deposit to create the aperture through which the dial is seen
- This allows us to create watches where the sapphire crystal stretches from one case edge to the other

## Benefits

- Metallisation allows Rado to create a watch with no bezel, the entire top face of the watch is protected by the highly durable sapphire crystal

# Jubilé

## FEATURES AND FUNCTIONS

- Jubilé is the name Rado gives to any Rado watch with precious stone decoration
- Sometimes the word is printed on the dial
- Whether with four, twelve or more diamonds on the dial or a full diamond bezel Jubilé watches have an extra sparkle from the stones

## Benefits

- Diamonds add a sparkle and touch of glamour to many Rado watches

# Understanding the Rado collection

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The success of Rado lies in its offer. The latest collection shows Rado at its very best. Below is an overview of what makes the Rado collection special.

# DIVERSE AND VERSATILE

The collection has something to suit all tastes and styles.

From stylish, sporty and dynamic to watches with a classic look that combine modern materials and traditional complications, the Rado collection offers a wide range of options to satisfy the needs of all kinds of customers.

# BALANCED

The Rado collection consists of

- 50% mens, 50% ladies watches
- more than 50% automatic
- simple and more complicated models
- high-tech materials and traditional materials with a Rado twist
- with and without precious stones

# DESIGN-LED

Design is an integral part of what Rado does, it is the cornerstone of Rado’s many groundbreaking timepieces.

Rado watches appeal to watch lovers and design aficionados alike.

# QUALITY

Quality is at the heart of Rado watches from the ETA movement to the high-tech materials.

Rado only uses the very best for its watches.

# RADO COMPLICATIONS

A key feature of Rado is the complication of the watch is on the outside, the case or the bracelet.

Rado uses high-tech, durable materials, innovation and technology to produce watches that

- stand the test of time and
- provide extreme wearer-comfort

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# Affordable Luxury

- Rado Products start from 850CHF. Our core price point is 2,000 to 2,500CHF. These price points place the Rado brand firmly in the Affordable Luxury sector
- What that means is people save to buy themselves something special, their Rado watch
- Buying a Rado watch should be something memorable, it should be a good experience

High-tech ceramic Bronze Hardmetal Stainless steel

# Where we fit in the market

- Rado has products in the Sport, Lifestyle and Classic segments
- Think about what else you have in your store that falls in these segments and when you introduce Rado
- Look again at the price points of Rado and think about how this fits with the ranges in your store and when you introduce Rado
- Just five families contribute over 80% of Rado sales (Rado Captain Cook, Rado True, Rado Centrix, Rado DiaStar and Rado Florence), with at least one of these families in each segment
  (If these families don’t make up at least 80% of your Rado sales please talk to your Rado Sales Representative and together make a plan to ensure they are. These families will not canibalise sales from the rest of the Rado range, increasing sales of these families will add incremental sales)

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# RADO COLLECTION

Understanding how the current Rado collection is structured will help you get organised. Here is an overview:

##### Sport

1. Captain Cook
Captain Cook
Captain Cook
Captain Cook
2. HyperChrome
HyperChrome

##### Lifestyle

3. True Square
True Square
4. True & True Thinline
True
True Thinline
5. DiaStar Original
DiaStar Original Ceramos
DiaStar Original Hardmetal
6. DiaMaster
DiaMaster

##### Classic

7. Centrix
Centrix
8. Florence
Florence
9. Integral
Integral
10. Coupole Classic
Coupole Classic

# Key features & benefits of the sport collection

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# Rado Captain Cook

# Rado Captain Cook History

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Developed in the 1960s, the Rado Captain Cook was developed for wearers with an adventurous lifestyle.

This goal was achieved by the Rado Water Sealed System, developed in 1958 and capable of reaching 220 meters into the ocean depths and 40’000 meters into the stratosphere.

The watch featured classic pointers towards a diving watch: different shapes for the hour, minute and second hand, lume to make the watch easily visible in low light conditions and a turning bezel that shows elapsed dive time. With a high quality, accurate and reliable movement all of these are potential life saving features.

Today, Captain Cook does not stand for the name of the explorer, but for the idea of exploring new horizons, still the watch for wearers with an adventurous lifestyle.

# Did you know?

The Rado Captain Cook in 1962 was the first Rado with a turning bezel?

### since 1962

In the sixties, the trend was to develop diving watches. To “dive” into this world, Rado developed the Water Sealed System, with which most of the watches produced by Rado in the sixties were equipped.

Among them, the first Rado Captain Cook…

Some contemporary advertising

### SINCE 2017

55 years after its first launch, the Captain Cook model returned updated for the modern wearer. With Rado high-tech materials and technology giving improved performance but still recognizably the Rado Captain Cook.

The collection now includes 37mm and 42mm stainless steel models, bronze models, chronographs and models with case and bracelet made from light, comfortable and extremely scratch resistant high-tech ceramic. Details, features and benefits of each model are explained in the Rado Captain Cook section of the Rado elearning.

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# Rado Captain Cook trademark

### 1979

In 1979 Rado made the first official registration of the Captain Cook trademark, but not the version you know today. It was the version used on the dial of the Captain Cook Neo from 1967, marking the difference between the first and second edition of the MK II.

### Today

The actual Captain Cook identity was already present on the dial of the first Captain Cook from 1962 and this is the version we use today.

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# Rado and our Water Sealed System

Since its introduction in 1958, the Water Sealed System has equipped the most important watches developed by Rado including the Rado Captain Cook. To show that the design benefitted from the Rado Water Sealed System the Rado Captain Cook from 1962 had a caseback showing two seahorses, indicating that the watch had a bayonet system to secure the caseback. Some watches featured three seahorses on the reverse indicating the watch was watersealed by a screwdown system for the caseback. Modern models of the Rado Captain Cook also show two or three seahorses on their reverse but this is a nod towards the vintage original rather than an indication of how we water seal the watch.

# Did you know?

Rado was the first brand to create a water sealed square watch. Today every watch in our range is still water sealed. We even have a square water sealed watch in our range.

# The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

#### All Rado Captain Cook share the following features

- A box shaped sapphire crystal glass with anti-reflective coating on both faces
  - The box shape is difficult and complex to create but gives a number of benefits
    - Sapphire crystal is highly transparent and highly durable – the watch is easy to read now and over the years ahead, anti-reflective coating makes it even easier to read
  - The box shape allows us to lower the dial, so we can make the case slimmer and more comfortable
- Automatic movement with 80 hour power reserve (59 hour in automatic chronograph)
- Clear, easy to read dial with distinctive sword and arrow hands and bold indexes
  - With Super-LumiNova® ensuring the watch is easy to read even in low light conditions
- A highly scratch-resistant high-tech ceramic bezel insert
- With sapphire crystal glass and a high-tech ceramic bezel insert the entire top of the watch is protected by durable Rado high-tech materials
- Screw down crown (not 37mm case size)
  - Giving water resistance of 10 bar to 30 bar depending on model
- Unidirectional turning bezel to measure elapsed time

In addition every Rado Captain Cook has it’s own features which are highlighted with the Rado pictograms in the General Collection Book

# Rado Captain Cook High Tech Ceramic Skeleton

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# RADO CAPTAIN COOK HIGH-TECH CERAMIC

## Features

- One of the first Rado watch collections powered by a Nivachron™ hairspring
- Visible movement under a tinted sapphire crystal
- Models available with black, matt black, blue and grey high-tech ceramic bezel inserts
- Box-shaped sapphire crystal with anti-reflective coating on both sides
- High quality Swiss automatic movement with extended power reserve of 80 hours
- Water-resistant to 30 bar (300 m)

- High-tech ceramic monobloc case
- High-tech ceramic bracelet
- Premium Rado movement, either R808 skeleton movement or R734 open heart movement, with anti-magnetic Nivachron hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
- Screw down crown giving water resistance to 30 bar
- High-tech ceramic bezel insert
- Box shaped sapphire crystal glass with anti-reflective coating on both faces

## Benefits

- Scratch-resistant high-tech ceramic bezel inlay
- 80 hours of power reserve
- Anti-reflective coating on both sides of the sapphire crystal prevents crystal glare, making it easier to read the watch face

## EMOTIONAL WATCH DESCRIPTIONS

- Re-interpretation of the iconic Rado Captain Cook in high-tech ceramic
- The see-through dial gives a luxurious look to the watch

- Two new versions of the Rado Captain Cook high-tech ceramic
- Matt olive green high-tech ceramic case and matt olive green high-tech ceramic bezel insert with rose gold coloured pvd coated turning bezel and screw down crown
- Rado R808 skeleton movement with r/g coloured centre bridge, antimagnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for greater accuracy, 80 hour power reserve
- Box shaped sapphire crystal glass with anti-reflective coating on both faces
- Available with matt olive green high-tech ceramic bracelet or an olive green rubber strap with a brushed stainless steel three fold clasp, matt olive green high-tech ceramic clasp cover
- Sapphire crystal exhibition case back

## Features

1. Matt olive green high-tech ceramic case
2. Unidirectional turning bezel with r/g coloured finish, matt olive green high-tech ceramic bezel insert
3. Easy to read sword and arrow hands and indexes with Super-LumiNova® coating ensuring easy readability even in low light conditions
4. Box shaped sapphire crystal glass with anti-reflective coating on both faces
5. Rubber strap with brushed stainless steel three fold clasp. Matt olive green high-tech ceramic clasp cover
6. R/G colour pvd coated stainless steel screw down crown
7. Rado R808 skeleton movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
8. Sapphire crystal dial and sapphire crystal exhibition case back allow the skeleton movement to be seen
9. Water resistant to 30 bar

## Features

- Highly durable high-tech ceramic case (and bracelet where applicable) ensures the watch retains it’s good looks over the years ahead. High-tech ceramic ensures the watch is comfortable
- Sword and arrow hands and indexes have Super-LumiNova® coating ensuring the watch is easy to read even in low light conditions
- Rado R808 skeleton movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
- Highly transparent and highly durable box shaped sapphire crystal glass with anti-reflective coating on both faces ensuring the watch is easy to read now and over the years ahead. The box shape allows us to lower the dial making the watch slimmer and more comfortable
- Sapphire crystal dial and sapphire crystal case back allows the skeleton movement to be seen

# RADO CAPTAIN COOK HIGH-TECH CERAMIC

- The Rado Captain Cook High-Tech Ceramic range is expanded with an additional piece using a matt finish, monobloc black high-tech ceramic case with a matt and polished black high-tech ceramic bracelet
- Rose gold coloured PVD coated stainless steel screw down crown and rose gold coloured PVD coated stainless steel turning bezel with high-tech ceramic bezel insert using anti fingerprint technology. Bezel with laser engraved and rose gold coloured lacquer filled number markers and triangle
- Box shaped sapphire crystal with anti-reflective coating on both faces
- Rado calibre R808 skeleton movement with 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements by being tested in five positions for enhanced accuracy
- Smoked sapphire crystal dial, rose gold coloured sword and arrow hands and rose gold coloured applied indexes. Hands and indexes with black coloured Super-LumiNova® which glows blue in low light conditions
- Water resistant to 30 bar (300 metres)

## Features and Benefits

- High tech-ceramic monobloc case and high-tech ceramic bracelet ensure the watch is comfortable and durable
- Box shaped sapphire crystal is technically difficult and time consuming to make but gives the unique bubble appearance and allows the dial to be lowered allowing Rado to make the watch slimmer.
- Skeleton movement allows the wearer to see the beating heart of the movement, building an emotional connection with their watch
- Easy to read dial with Super-LumiNova® ensures the time can be read even in low light conditions

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# RADO CAPTAIN COOK HIGH-TECH CERAMIC DIVER

- High-tech ceramic case and bracelet
  - Giving scratch resistancy and comfort
- Truly the watch for the modern explorer
- Design inspired by the Rado Captain Cook from 1962 but now using Rado high-tech materials and modern enhancements
- Independently certified as meeting ISO6425 standard, this is officially certified as a dive watch
- With vintage design features; sword and arrow hands, date indicator in red, Rado moving anchor against a red background
- Water resistant to 300m (30bar)

## FEATURES

1. Titanium case back with 2 stamped seahorses and engraved: «DIVER’S WATCH 300M».
2. High-quality Swiss automatic movement with 80 hours power reserve powered by an anti-magnetic Nivachron™ hairspring, tested and adjusted in 5 positions
3. Box-shaped sapphire crystal with anti-reflective coating on both sides.
4. High-tech ceramic case with a monobloc construction.
5. Hardened stainless steel turning bezel with a high-tech ceramic insert.
6. Includes a date function compared to the Captain Cook HTC introduced in 2021.

# DIVER ISO 6425 CERTIFICATION

Specifies very strict requirements and test methods for divers’ watches and for divers’ watches used in deep diving. It applies to divers’ watches designed to withstand diving in water at depths of at least 100m and equipped with a secured measuring system to indicate the diving time, which is visible in darkness. Moreover, it indicates the marking which the manufacturer is authorized to apply to them.

### MAIN REQUIREMENTS

Among other requirements, an ISO 6425 certified watch must have the following basic attributes:

Tested to 25% more depth pressure than the rated depth in order to offer a safety reserve

Designed as anti-magnetic

Shock-resistant

Perfect accuracy

Aesthetic properties:

Unidirectional turning bezel for safety aspects with markings at least every five minutes

Super-LumiNova coating at least every five minutes

Hour, minute, and second hand must be distinctive in shape and size

Visibility and readability of the time at a distance of 25cm in the dark during minimum 3h after exposure to light.

Resistant bracelet

## Benefits

- Easy to read watch face through the use of anti-reflective coating on both sides of the sapphire crystal.
- ISO 6425 certified, specifies very strict requirements and test methods for divers’ watches and divers’ watches used for deep diving.
- Premium Rado product powered by a Nivachron™ anti-magnetic hairspring for increased reliability and accuracy.
- Exceeds standard test requirements from 3 to 5 positions for higher accuracy.
- Accuracy of +0 - +10 seconds per day guarantees that the watch never runs slow.
- Optimum wearer comfort through the use of a monobloc case.

## EMOTIONAL WATCH DESCRIPTIONS

- Strengthens the iconic Captain Cook in high-tech ceramic with a real diving watch ISO 6425 certificated.
- Box-shaped sapphire crystal allows to lower the bezel, which makes the watch frame much slimmer and offers a unique «bubble» look.
- Date in red is true to the original – a great vintage style feature for a contemporary watch.
- Past meets year 2022. Iconic product in high-tech ceramic.

## Section divider

# RADO CAPTAIN COOK CHRONOgraph

## FEATURES

1. Turning bezel with polished high-tech ceramic insert and markers in white Super-LumiNova®.
2. Second hand with red tip.
3. Bracelet with EasyClip system.
4. High-quality Swiss automatic movement with 59 hours power reserve powered by a Nivachron™ hairspring.
5. Box-shaped sapphire crystal with anti-reflective coating on both sides.
6. Case back with sapphire crystal.
7. Comes with a special packaging including two additional straps.

## Benefits

- Accurate and reliable high-quality Swiss automatic chronograph movement.
- Premium Rado product powered by a Nivachron™ anti-magnetic hairspring for increased reliability and accuracy.
- Exceeds standard test requirements from 3 to 5 positions for higher accuracy.
- Additional protection and scratch resistance through the high-tech ceramic bezel inlay that is sloped towards the case.
- EasyClip system allows you to change the straps quickly and easily to customize your watch and personalize your look.

## EMOTIONAL WATCH DESCRIPTIONS

- Box-shaped sapphire crystal allows to lower the bezel, which makes the watch frame much slimmer and offers a unique «bubble» look.
- Date in red is true to the original – a great vintage style feature for a contemporary watch.
- Bronze (CuAl): Through a natural process, bronze (CuAl) evolves when exposed to air and humidity which gives the watch its individual look - The ultimate in personalization.

## Section divider

# RADO CAPTAIN COOK 42 MM BRONZE

## Features

- Bronze with high-tech ceramic bezel inlay
- Box-shaped sapphire crystal
- High quality Swiss automatic movement with extended power reserve of up to 80 hours
- Water-resistant to 30 bar (300m)
- Easy to exchange bracelets and straps

## Benefits

- EasyClip system allows changing the straps quickly and easily to customise the watch
- Scratch-resistant high-tech ceramic bezel inlay
- Box-shaped sapphire crystal
- 80 hours of power reserve
- 42 mm case size fits most wrists

## EMOTIONAL WATCH DESCRIPTIONS

- Bronze evolves with the wearer so each piece will be unique
- A watch that lives; bronze alters when exposed to air and humidity, a natural process called patination. The ultimate personalisation
- Date in red is true to the original – a great vintage style feature for a contemporary watch
- Box-shaped sapphire crystal offers a unique ‘bubble’ look for those who want to stand out

## Section divider

# Rado Captain Cook Stainless Steel

- Our vintage original updated for the modern wearer
- With a 37mm or 42mm case size available: all feature
  - Automatic movement with 80 hour power reserve
  - Box shape sapphire crystal glass, giving the watch its unique “bubble look” and allowing us to lower the dial and make the watch slimmer
  - A highly scratch resistant high-tech ceramic bezel insert
  - With the high-tech ceramic bezel insert and sapphire crystal glass the entire top face of the watch is protected by Rado high-tech materials
  - The Rado EasyClip strap system allowing straps and bracelets to be quickly and easily changed
- But with vintage features
  - The sword and arrow hands
  - Red background to the Rado moving anchor
  - Red date indicator
  - Inward sloping bezel ensuring the dial is easily seen

- Available in two sizes
  - 37mm – as the original
  - 42mm – larger for the modern wearer
- With either a vintage style rice grain bracelet or a modern three row bracelet
- The bracelet is easily swapped for a strap with the Rado EasyClip system
- All Rado Captain Cook have Sword and Arrow hands and indexes coated with Super-LumiNova® ensuring they are easy to read even in low light conditions
- All Rado Captain Cook have a unidirectional bezel indicating elapsed time

1. Stainless steel vintage style bracelet
2. Stainless steel 42mm case
3. Screw down crown for enhanced water resistance
4. Vintage style red date indicator
5. Highly durable high-tech ceramic bezel insert
6. Vintage style red background to moving anchor symbol
7. Sword and arrow hands and large indexes ensure the watch is easy to read. Super-LumiNova® ensures the watch is easy to read even in low light conditions
8. Highly transparent and highly durable box shaped sapphire crystal glass with anti-reflective coating on both faces
9. Automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
10. Water resistant to 20 bar

- With the Rado EasyClip system the look can be easily changed
- A range of authentic Rado straps allow the wearer to find their own style

## Features

- Stainless steel case and bracelet, box shape sapphire crystal glass and high-tech ceramic bezel insert
- Sword and arrow hands and clear, easy to read dial, with Super-LumiNova®
- Automatic movement with 80 hour power reserve
- Inward sloping, unidirectional turning bezel
- Vintage design features
- Rado EasyClip system
- Bicolour versions available with yellow gold colour or rose gold colour PVD coated stainless steel

## Benefits

- The entire top face of the watch is protected by Rado high-tech materials
- The watch is easy to read in any light conditions
- The watch continues to run for more than three days when taken off
- The gaze is focused on the dial as the bezel slopes inwards, the turning bezel with five minute indicators allows elapsed time to be measured
- A modern watch but with a sense of history
- The look can be changed easily – the wearer can find their own style

# Did you know?

The moving anchor symbol was originally a service indicator. When the anchor stopped turning it was time for a service. All Rado automatic watches now feature the moving anchor on the dial.

- Stainless steel 37mm case
- Box shaped sapphire crystal glass
- Rado calibre R763 automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
- Silver white dial with eight sapphires
- Supplied with a stainless steel bracelet, leather strap and fabric NATO strap in a leather travel pouch. Straps and bracelet are easily changed thanks to the Rado EasyClip system.

1. Stainless steel 37mm case
2. Eight sapphires
3. Sword and arrow hands and indexes with Super-LumiNova® coating ensuring easy readability even in low light conditions
4. White high-tech ceramic bezel insert
5. Fabric NATO strap easily changed for the bracelet or leather strap supplied with the watch
6. Rado calibre R763 automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
7. Silver white dial
8. Box shaped sapphire crystal with anti-reflective coating on both faces
9. Water resistant to 10 bar

## Section divider

# Collaborations

- Designed in collaboration with Rado Brand Ambassador Hrithik Roshan
- Special Edition with special packaging
- Matt plasma high-tech ceramic case with matt and polished plasma high-tech ceramic bracelet, rose gold colour pvd coated bezel and crown, circular brushed plasma high-tech ceramic bezel insert
- Digital printing on sapphire crystal case back: Hrithik Roshans signature

- Designed in collaboration with tennis star Cameron Norrie
- Limited Edition of 823 (Cameron celebrates his birthday on August 23rd)
- 42mm stainless steel case
- The dial features tennis ball coloured Super-LumiNova® at 3, 6, 8 and 12 symbolizing 15, 30, 40 and game in tennis. Supplied with a travel pouch containing two additional straps
- Digital printing on sapphire crystal case back: Cameron Norrie’s signature

- Designed in collaboration with fashion designer Marina Hoermanseder
- Special edition with special packaging, the soft pink leather travel roll
- 37mm stainless steel case
- Rose gold coloured PVD coating. Supplied with three straps, black, pink and a double length pink using Marina’s trademark buckle
- Special engraving on the case back: Marina Hoermanseder, hearts and Marina’s signature elements

- The second edition designed in collaboration with fashion designer Marina Hoermanseder, using her “heartbeat” signature on the second hand and known as the Rado Captain Cook X Marina Hoermanseder Heartbeat
- Special edition with special packaging, the black leather travel roll
- 37mm stainless steel case
- Yellow gold coloured PVD coating. Supplied with bracelet and two straps, black leather and a double length black leather using Marina’s trademark buckle. The dial features 8 multi colour gemstones
- Special engraving on the case back: Marina Hoermanseder, hearts and Marina’s signature elements

## Section divider

# HyperChrome

Attention to design details, durability from high-tech ceramic and sapphire crystal, comfort from slimness and the quick adjusting bracelet. The sporty Rado HyperChrome is accurate and reliable thanks to a quartz movement with both PreciDrive and HeavyDrive technology.

# INSPIRATION MILESTONES

### 1958: Green Horse

A water-resistant model at a time when this was far from the norm.

### 1970s: horse collection

A dynamic, fluid case shape with a golden look

### 2012: HyperChrome

The HyperChrome features the groundbreaking monobloc high-tech ceramic case in a complex design

### 2025: HYPERCHROME

A high-tech ceramic bezel and sapphire crystal ensure durability combined with accuracy and design details

#### RADO HYPERCHROME: SERIOUSLY SCRATCH-RESISTANT, DANGEROUSLY DESIRABLE

PRODUCT FOCUS | Stylish, sporty, dynamic
MATERIALS | High-tech ceramic, stainless steel and combination of these
KEY FEATURES | Sporty-chic, classic Rado reborn in every occasion timepiece, high-tech, high style, the new face of Rado
TARGET GROUP | Sporty, dynamic customer looking for the new face of Rado, new customer base
PRICE RANGE | CHF 1,000 – CHF 11,000

## Section divider

## Features

- The ultimate high-tech ceramic watch
- Latest technology in high-tech ceramic on the wrist
- Monobloc case, one piece forms the entire structure of the case
- Complex high-tech ceramic three-row bracelet construction, with matt or polished finish highlights on the middle link
- “Black, white and plasma high–tech ceramic or a combination of high-tech ceramic and polished stainless steel available”
- Sapphire crystal with anti-reflective coating on both sides

## Benefits

- Designed to look good for life: extremely scratch-resistant, durable, will retain its shine and colour for years to come
- Ultimate comfort: extremely light and hypoallergenic
- Perfect fit on the wrist
- Eye-catching colours, techniques pioneered by Rado
- Easy readability, unobscured view
- Unique combination of luxury with sporty and modern look
- Best value for money for the ultimate high-tech ceramic watch

## EMOTIONAL WATCH DESCRIPTIONS

- Ultimate high-tech ceramic watch
- High-end, exclusive
- Sporty
- Dynamic
- Rado contemporary design
- Combination of Rado materials
- Rado tradition of comfort and innovation
- High-tech, high style
- A sport-inspired timepiece for all occasions

1. Plasma high-tech ceramic bracelet gives comfort and durability
2. High-tech ceramic monobloc case gives comfort and durability
3. Stainless steel side inserts with rose gold colour PVD
4. Transparent sapphire crystal dial creates skeleton view allowing the automatic movement to be viewed by the wearer
5. Highly durable sapphire crystal glass with anti-reflective coating on both faces
6. Hands coated with Super-LumiNova™ for easy readability even in low light conditions
7. Automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy
8. Water resistant 5 bar

# Did you know?

The name Rado HyperChrome was coined by our designer who said he wanted the side inserts to really stand out, like they were covered in chrome but such a contrast to the high-tech ceramic it was like HyperChrome

# The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

# Features

- Line extensions in the Rado HyperChrome collection
- Large size, skeleton dial, diamond bezel
- Polished black high-tech ceramic case and bracelet, yellow gold colour pvd coated side inserts, yellow gold colour pvd coated bezel set with 64 diamonds, sapphire crystal glass exhibition case back, smoked sapphire crystal skeleton dial
- Polished plasma high-tech ceramic case and bracelet, rose gold colour pvd coated side inserts, rose gold colour pvd coated bezel set with 64 diamonds, sapphire crystal glass exhibition case back, lightly smoked sapphire crystal skeleton dial
- Rado calibre R734 automatic movement with circular grain decoration, anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve

# Did you know?

The diamonds we use are high quality, as you would expect from Rado. Apart from our very smallest diamonds all are full brilliant cut to maximise their sparkle. All the diamonds we use are Top Wesselton colour and VS-SI clarity. Every Rado that features diamonds has a precious stone certificate guaranteeing the quality of the stones we use and their carat weight. To ensure the diamonds we use are conflict free and ethically sourced they are all sourced in accordance with the Kimberley Process.

# Key features & benefits of the Lifestyle collection

## Section divider

# RADO True

- Using the Rado monobloc technology the Rado True is a full high-tech ceramic watch
- Available as round or square with Thinline versions of both
- A high-tech ceramic monobloc case, a full high-tech ceramic bracelet and a sapphire crystal glass ensure the benefits of highly durable Rado high-tech materials are maximized, the watch will look as new over the years ahead
- A high-tech ceramic monobloc case and a full high-tech ceramic bracelet ensures maximum wearer comfort
- Available as automatic or quartz models the family also includes designer collaborations

## Section divider

# RADO True square

# The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Features

- High-tech ceramic monobloc case and full high-tech ceramic bracelet
- Available as automatic (large size), quartz (small size and thinline) 80 hour power reserve automatic
- Both skeleton or open heart available
- Diamond set models available
- True Square Thinline uses colours from the Rado Les Coulours Le Corbusier collection. Colours specially developed to be exact matches to the shades developed by Le Corbusier in his Polychromie Architecturale

## Benefits

- With a complete high-tech ceramic construction the Rado True Square is extremely comfortable. High-tech ceramic is light, sensuously smooth and has thermal properties that mean the watch becomes part of you
- The bracelet is fully adjustable and can be sized for any wrist; comfort is guaranteed
- With a wide variety of styles there is a Rado True Square for everyone
- The colours in the Polychromie Architecturale are designed to complement each other.

## EMOTIONAL WATCH DESCRIPTIONS

- At Rado we don’t just know square ceramic watches, we invented them
- Square watches form part of our iconic design history
- Rado was the first watchmaker offering a square high-tech ceramic watch with an open heart movement
- Visible movement helps the wearer feel a closer connection to the watch

1. High-tech ceramic bracelet for maximum durability and comfort. Fully adjustable to any size wrist for maximum comfort
2. High-tech ceramic monobloc case
3. Automatic open heart movement with circular grain decoration, anti-magnetic Nivachron hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
4. Cote de Geneve decorated movement holder
5. Highly durable sapphire crystal glass with anti-reflective coating on both faces
6. Super-LumiNova® coated hands and indexes for easy readability even in low light conditions
7. Water resistant to 5 bar

## FEATURES

1. High-tech ceramic case with monobloc construction
2. Movement dial side with horizontal Côtes de Genève decoration with anthracite coating
3. Indexes and hands with Super-LumiNova®
4. Sandblasted titanium case back with a flat sapphire crystal with anti-reflective coating on both sides
5. High-quality Swiss automatic movement with 80 hours power reserve powered by a Nivachron™ hairspring

- Water-resistant to 5bar (50m)

## comfort

- With a complete high-tech ceramic construction the Rado True Square is highly scratch resistant and will retain it’s good looks from new
- With a complete high-tech ceramic construction the Rado True Square is extremely comfortable. High-tech ceramic is light, sensuously smooth and has thermal properties that mean the watch becomes part of you
- The bracelet is fully adjustable and can be sized for any wrist; comfort is guaranteed
- With a wide variety of styles there is a Rado True Square for everyone
- The colours in the Polychromie Architecturale are designed to complement each other

# Collaborations

# Ambassador Collaborations

- Designed in collaboration with Rado Brand Ambassador Ashleigh Barty
- Limited Edition of 996 pieces
- Soft rose polished high-tech ceramic monobloc case, Mother of pearl open heart dial, rose leather strap with rose gold colour PVD coated folding clasp
- Digital printing on sapphire crystal case back: Ash Barty Limited Edition and Ash’s signature

- Rado True Square Undigital
- Designed in collaboration with Japanese design duo YOY
- A digital display that is creative, clever and humorous but in an analogue watch

# RADO TRUE SQUARE X KUNIHIKO MORINAGA

- Special Edition designer collaboration with the Japanese designer Kunihiko Morinaga
- In 2016 Rado collaborated with the designer on a version of the Rado True Round. In 2024 there is a further collaboration, but this time for the Rado True Square
- The watch appears to be a skeleton watch with a clear dial, but the dial is made from photochromatic material, and turns opaque when exposed to ultra-violet light (for example sunlight)
- Black high-tech ceramic monobloc case and full high-tech ceramic bracelet
- Sapphire crystal case back with special metalisation KUNIHIKO MORINAGA SPECIAL EDITION
- Rado calibre R734 movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
- Circular grain decoration on the movement and the movement holder

# RADO TRUE SQUARE OPEN HEART

- Rado is known for bold use of colour, here our black and white high-tech ceramics are combined to give a two tone watch
- The dial is inspired by a chess board where black is always bottom left
- With contrasting diamonds on each quarter of the dial – Top Wesellton diamonds against the black quarters, black diamonds against the white quarters
- Black and white are often seen as opposites but in some cultures they are complementary to each other, uniting to form a harmonious whole
- All of the features of the regular Rado True Square Open Heart but in a bold new colourway

## Features and Benefits

- High tech-ceramic monobloc case and high-tech ceramic bracelet ensure the watch is comfortable and durable
- Sapphire crystal glass with anti-reflective coating on both faces gives durability and ensures the watch is easy to read
- Rado calibre R734 automatic movement with 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy
- Bold colour scheme allows wearers to stand out from the crowd
- Water resistance 5 bar (50 metres)

# Rado True Square Thinline

1. Polished high-tech ceramic bracelet
2. Polished high-tech ceramic case, just 5mm in thickness
3. Sun brushed dial with tone on tone indexes
4. Turquoise coloured hands and Rado logo
5. High-tech ceramic crown
6. Flat sapphire crystal glass
7. Rado Calibre R420, ultra slim quartz movement
8. Water resistant to 3 bar (30 metres)

- The slimmest Rado watch, just 5mm thick
- Rado developed the monobloc case to allow manufacture of Rado True Round Thinline pieces, the same technology is used to create the Rado True Square Thinline
- Colour is important to Rado. Green high-tech ceramic is just one of over twenty colours developed by Rado, the Master of Materials. Polished black high-tech ceramic with a sun brushed dial and turquoise or orange hands allows the wearer to stand out.
- Wearer comfort is maximized with the ultra thin, monobloc, high-tech ceramic case and high-tech ceramic bracelet

## Features and Benefits

- High-tech ceramic monobloc case and high-tech ceramic bracelet ensure the watch is comfortable, high-tech ceramic and sapphire crystal ensure the watch is durable
- The monobloc case thickness of just 5mm maximises wearer comfort
- With the lightness and slimness of the watch and the thermal properties of high-tech ceramic, that means it warms to your body temperature and no more, the watch becomes part of you
- The ultimate Rado
- Water resistance 3 bar (30 metres)

REMEMBER
To create the Rado True Thinline in 2011 we developed the one piece high-tech ceramic “monobloc” case which meant we had to re-invent the way we made a watch but it allowed us to create a watch of exceptional comfort. The ultimate Rado. That technology but now in a square shape.

# RADO TRUE SQUARE OPEN HEART LIMITED EDITION

- Two additional versions of the Rado True Square Open Heart, each celebrating colour

- Turquoise high-tech ceramic monobloc case and turquoise high-tech ceramic bracelet with diamond set turquoise dial
- White high-tech ceramic monobloc case and white high-tech ceramic bracelet with white dial set with twelve brightly coloured stones

- Coloured high-tech ceramic is a Rado innovation achieved through adding a colour in the form of a chemical pigment to the high-purity zirconium oxide powder. At the pressures and temperatures used during manufacture of the high-tech ceramic these pigments are very unstable. Mastering this process is a real technical achievement by Rado
- Stones that make up our rainbow are:

- Blue Sapphire (two different shades)
- Aquamarine
- Tsavorite (three different shades)
- Yellow sapphire (three different shades)
- Spinel
- Pink Sapphire
- Purple Sapphire

## Section divider

# RADO True round

The complex production process behind these timepieces contrasts with the simplicity of their classic round shape. This represents a reinvention of luxury – transforming sophistication into comfort. Crafted in high‑tech ceramic. Contemporary.

# INSPIRATION MILESTONES

### 2000: XERAMO

The first Rado use of a case-back in high-tech composite.

### 2006: OLD TRUE

Ceramic case and bracelet, for the first time combining polished and satin-brushed finishes for the Rado True.

### 2015

Ceramic case and bracelet, first time combining monobloc high-tech ceramic case and high-tech ceramic bracelet.

# Did you know…

The Rado True received its name by accident. At a time when Rado was known for distictive shaped watches our design team came up with a round design. Because of the high-tech materials used and the comfort and durability of the watch it was described as a true Rado…and the name stuck.

## Section divider

# The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Section divider

## Features

- Latest technology in high-tech ceramic on the wrist
- Innovative monobloc case made from one piece of high-tech ceramic
- Flexible three-link high-tech ceramic bracelet construction
- Classically round watch face, streamlined fluid case construction
- Full ceramic watch at an affordable price

## Benefits

- Designed to look good for life: extremely scratch-resistant, durable, will retain its shine and colour for years to come
- Ultimate comfort: extremely light and hypoallergenic
- Perfect fit on the wrist
- Unique design, connecting with Rado’s roots
- A watch for every occasion, beautiful and functional
- Full ceramic watch at an affordable price

## EMOTIONAL WATCH DESCRIPTIONS

- Iconic collection with a more modern look
- Design: contemporary, daring, eye-catching, sophisticated simplicity
- Perfect everyday watch
- More irresistible than ever
- Truly contemporary, truly classic, but at the same time true to Rado's heritage of design and innovation

1. High-tech ceramic bracelet gives comfort and durability. Sizeable to any wrist size for maximum comfort
2. High-tech ceramic monobloc case gives comfort and durability
3. Automatic movement with date indicator, 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy
4. Jubilé dial with 12 full brilliant cut diamonds, Top Wesselton colour, VS-SI clarity
5. Highly durable sapphire crystal glass
6. Hands coated with Super-LumiNova™ for easy readability even in low light conditions
7. Water resistant to 5 bar

# RADO TRUE ROUND OPEN HEART

- A fresh take on the dial design of the True Round Open Heart
- With the dial design to feature a figure eight or infinity symbol, showing the balance wheel, the barrel and decorated movement through the dial cut outs
- Movement decorated in an “Ondulé Soleil” pattern
- Full high-tech ceramic monobloc case and high-tech ceramic bracelet in black, plasma or white colours
- Rado R734 automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in 5 positions for enhanced accuracy, 80 hour power reserve
- Sapphire crystal exhibition case back

- Anti-magnetic Nivachron™ hairspring
- Movement tested and adjusted in five positions
- High-tech ceramic monobloc case
- High-tech ceramic bracelet that can be adjusted to any wrist size
- Highly transparent and highly durable sapphire crystal glass
- Sapphire crystal case back
- Open heart dial
- Anti-reflective coating on both faces of the sapphire crystal glass
- Super-LumiNova® coated hands and indexes

## Benefits

- Anti-magnetic Nivachron™ hairspring gives enhanced reliability
- Movement tested and adjusted in five positions gives enhanced accuracy
- High-tech ceramic monobloc case for comfort and durability
- High-tech ceramic bracelet that can be adjusted to any wrist size ensures wearer comfort and durability
- Highly transparent and highly durable sapphire crystal glass ensures the watch is easy to read now and over the years ahead
- Sapphire crystal case back and open heart dial allow the movement to be seen
- Anti-reflective coating enhances the readability of the watch
- Super-LumiNova® ensures the watch is easy to read even in low light conditions

## Emotional Benefits

- Premium Rado product
- High-tech materials used in the construction ensure the watch is extremely durable. It will look as good in years to come as it does today
- High-tech ceramic monobloc case and fully adjustable bracelet ensure maximum wearer comfort
- The open heart dial and sapphire crystal exhibition case back allow the wearer to build an emotional connection with the beating heart of the watch

# RADO TRUE ROUND OPEN HEART LIMITED EDITION

- Limited Edition of 888 referencing the figure eight and infinity symbol on the dial
- Rainbow effect sapphire crystal glass created by multiple coats of a special treatment on the inside face of the glass
- Minute rack moved to the inside edge of the indexes in contrast to the regular edition pieces
- All the features of the regular edition pieces

# RADO TRUE SECRET

- Distinctive open heart dial offers a glimpse of the automatic movement inside and represents a reassurance of quality and precision
- Open case back
- High-tech ceramic monobloc case and high-tech ceramic bracelet for maximum comfort and maximum durability
- This model does not have the anchor symbol on the dial, keeping the purity and minimalism of the design and ensuring easy readability
- A watch for people who appreciates the details inside just as outside

## Section divider

# RADO True Thinline

This is a high-tech masterpiece that pioneered the use of the groundbreaking Rado monobloc ceramic case – one that also resists blemishes to withstand the test of time. Ultra‑thin, amazingly light and scratch-resistant, these could be the most comfortable watches in the world. Extraordinary.

# INSPIRATION MILESTONES

### 2011: TRUE THINLINE

Rado’s thinnest ceramic watch with a thickness of less than 5 mm. The first Rado watch with a ceramic monobloc case.

### True Thinline Now

The ultimate Rado that combines minimalistic design, comfort, durability and new colours.

# Did you know…

that before the True Thinline, all ceramic watches had a metal ‘core’ at their heart? True Thinline changed this forever with its monobloc case construction where the case is made of a single piece of ceramic for ultimate lightness. Only this construction made its ultra-thin case possible.

## Section divider

## Features

- Latest technology in high-tech ceramic on the wrist
- Ultra-thin case, just 5mm in depth, and ultra-thin movement ensure slim silhouette
- Ground-breaking monobloc ceramic case was first used in True Thinline family
- Flexible three-link bracelet construction (high-tech ceramic)
- Delicate look, but with the same durability as Rado’s other high-tech ceramic models
- Contemporary design adapted to the wrist

## Benefits

- Rado’s slimmest ceramic collection, marvel of engineering
- Designed to look good for life: extremely scratch-resistant, durable, will retain its shine and colour for years to come
- Unrivalled levels of comfort: Extremely light and hypoallergenic
- Perfect fit on the wrist
- Eye-catching colours, techniques pioneered by Rado
- Perfect every-day watch
- Full ceramic watch with ultimate Rado design at an affordable price

## EMOTIONAL WATCH DESCRIPTIONS

- Design statement
- Ultimate Rado design
- True Thinline quartz are thinnest Rado watches
- Ultra-thin high-tech ceramic watch: amazingly light and comfortable
- Design: contemporary, sophisticated simplicity
- Minimalistic masterpiece
- Pure, subtle and extraordinary - the essence of Rado

1. High-tech ceramic bracelet gives comfort and durability. Sizeable to any wrist size for maximum comfort
2. High-tech ceramic monobloc case gives comfort and durability, just 5mm in depth
3. Minamalist dial design
4. Highly durable sapphire crystal glass
5. Ultra-slim quartz movement
6. Water resistant to 3 bar

# RADO TRUE THINLINE LES COULOURS LE CORBUSIER

- Distinctive colours perfectly matching shades from the “Polychromie Architecturale” developed by the Swiss architect Le Corbusier
- Achieving a perfect match with consistency is a real technical challenge and demonstrates why Rado is the «Master of Materials»
- High-tech ceramic monobloc case and high-tech ceramic bracelet for maximum comfort and maximum durability, the watch is just 5mm in depth
- Limited Edition of just 999 per colour
- Ultra slim quartz movement

# Section Divider

# Diastar

## The collection

## Section divider

# RADO DIASTAR ORIGINAL

Interactive caption: Click on the numbers to view the captions

## BENEFITS

- Ceramos™ bezel gives lightweight and scratch resistance so the watch is comfortable and durable
- Exceeds standard test requirements from 3 to 5 positions for higher accuracy
- Easy to read watch face through the use of anti-reflective coating and Super-LumiNova®
- Premium Rado product powered by an anti‑magnetic Nivachron™ hairspring for increased reliability and accuracy

## EMOTIONAL WATCH DESCRIPTIONS

- The latest enhancements to the Rado Diastar Original, the first highly scratch resistant watch from Rado
- The oval shape is instantly recognizable as Rado, it is iconic
- Rado history redesigned for the modern wearer
- With our high tech materials (sapphire crystal and Ceramos™) the watch will look as good in years to come as when new

The full collection along with the pictograms showing their features can be found in the General Collection Book

# Did you know…

the Rado DiaStar 1 was introduced in 1962? It brought hardmetal to the watch industry, which together with its sapphire crystal glass and the Rado water sealed system realised the Rado vision of a watch for a lifetime.

- Lightweight, highly scratch resistant Ceramos™ bezel with yellow gold coloured PVD coating
- Harmonic pattern dial with diamond powder structure perfectly replicated using a technique called galvanic growth
- Dial enhanced with clear, blue or red cubic zirconia "simili-stones"
- Facetted sapphire crystal glass with anti-reflective coating on the inner face
- Rado calibre R764 movement, 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy, day/date indicator

## Features and Benefits

- Sapphire crystal glass and Ceramos™ bezel with yellow gold colour PVD coating gives extreme durability
- Harmonic pattern dial, simili-stones and either diamond powder structure or black background create a distinguished appearance ensuring the wearer stands out
- Rado automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy
- Larger case size and dial than the hard metal pieces in the Rado DiaStar Original family, ideal for the modern wearer
- Water resistance 10 bar (100 metres)

## Section divider

# RADO DIASTAR ORIGINAL X ALFREDO HÄBERLI

Interactive caption: Click on the numbers to view the captions

## BENEFITS

- Ceramos™ bezel gives lightweight and scratch resistance so the watch is comfortable and durable
- Exceeds standard test requirements from 3 to 5 positions for higher accuracy.
- Easy to read watch face through the use of anti-reflective coating and Super-LumiNova®
- Premium Rado product powered by an anti‑magnetic Nivachron™ hairspring for increased reliability.
- Comes complete with an additional strap and leather storage wallet. The Rado EasyClip system allows the look to be quickly and easily changed.

## EMOTIONAL WATCH DESCRIPTIONS

- A special edition created by the designer Alfredo Häberli to celebrate the 60th anniversary of the Rado DiaStar 1, the worlds first highly scratch resistant watch
- The oval shape is instantly recognizable as Rado, it is iconic
- Rado history redesigned for the modern wearer
- With our high tech materials (sapphire crystal and Ceramos™) the watch will look as good in years to come as when new

# Rado DiaStar Skeleton

- Joining the steel coloured Rado DiaStar Skeleton is a new yellow gold coloured version
- With a yellow gold pvd coating on the Ceramos™ bezel and stainless steel bracelet
- Anthracite colour R808 skeleton movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
- Square facetted sapphire crystal glass with anti-reflective coating inside
- Super-LumiNova® coated hands and flying indexes ensure the watch is easy to read even in low light conditions

## Section divider

# Diamaster

Subtle, minimalistic and chic are the key words when it comes to this simple, pared down collection. Large, open dials for easy readability and an unobscured view. Crafted in scratch resistant Ceramos™ the watch is super slim for maximum comfort, a modern take on a classic watch collection.

# INSPIRATION MILESTONES

### 1970s
Diastar

Rado design icon from the 1970s with a round watch face

### 1998
DIAMASTER

New bracelet design with integration into hardmetal case

### 2013
DiaMaster

First Rado high-tech ceramic watch with five-link bracelet. Round case with integrated lugs.

### 2018
DIAMASTER THINLINE

Rado injection moulding technology allows a super slim Ceramos™ case

## The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Features

- Classic design combined with material features
- Latest technology in high-tech materials on the wrist
- Monobloc case, one piece forms the entire structure of the case
- Leather straps
- Rado DiaMaster Thinline features an injection moulded Ceramos™ monobloc case

## Benefits

- Designed to look good for life: extremely scratch-resistant, durable, will retain its shine and colour for years to come
- Ultimate comfort: extremely light and hypoallergenic
- Easy readability, unobscured view
- Timepiece that combines the comfort and durability of high-tech materials in the look of a classic watch

## EMOTIONAL WATCH DESCRIPTIONS

- A modern classic from Rado
- Subtle and minimalistic
- Simple, pared-down collection
- Combination of classic watch expertise with high-tech materials, a daring mix of modernity and old school
- Appealing style
- Beautiful and extremely durable

# Rado DiaMaster Thinline Limited Edition

Monobloc case ensures lightness is maximised as the movement, sapphire crystal glass and caseback fit directly to the lightweight case

Case made from highly scratch resistant Ceramos™, the Rado fusion of approx. 90% high-tech ceramic and 10% metal. This unites the properties of high-tech ceramic with the lustre of a metal – the best of both worlds

Cases in platinum colour and rose gold colour. The watch has the look of precious metal but is highly scratch resistant ensuring it retains its good looks over the years

Curved sapphire crystal glass with anti-reflective coating on both faces ensures the watch is easily readable and will remain so

Interactive caption: Click on the numbers to view the captions

## Features

- Ceramos™ monobloc case and sapphire crystal glass with anti-reflective coating on both faces
- Sapphire crystal caseback
- Just 8mm thickness

## BENEFITS

- Lightweight and slimness ensure comfort
- Scratch resistancy ensures the watch retains its good looks over the coming years
- The sapphire crystal caseback allows the movement to be viewed

## EMOTIONAL WATCH DESCRIPTIONS

- Comfort ensures the watch becomes part of the wearer
- This looks like a precious metal watch but the Rado high-tech materials ensure it won’t show its age
- The visible movement allows an emotional connection to the beating heart of the watch

# Did you know?

Ceramos™, the Rado fusion of high-tech ceramic and metal can be injection moulded, which allows us to create our one piece “monobloc” case in this amazing material.

## Section divider

# Rado Anatom

- An iconic Rado family reimagined for the modern wearer
- Now using high-tech ceramic for the bezel and bracelet
- With a larger size and premium automatic movements
- But the anatomical shape, guaranteeing comfort, made possible by a curved sapphire crystal glass remains
- Available in versions with a rubber strap or high-tech ceramic bracelet

1. First produced in 1983, now reimagined for the modern wearer
2. The Rado Anatom was the first watch to feature a shaped sapphire crystal glass, the modern piece also features a shaped sapphire crystal
3. Until the Rado Anatom all sapphire crystal glasses had been flat – but learning the complicated process of shaping the crystal allowed our designers to “start exploring the third dimension”
4. The Rado Anatom started the process for shaped sapphire crystal, with many Rado watches since featuring a shaped sapphire crystal glass, from the box shaped sapphire crystal of the Rado Captain Cook to the gently curving sapphire crystal glass of the Rado Florence

The original Rado Anatom from 1983

Reimagined for the modern wearer

A contemporary advertisement and modern PR photograph

## The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Features

- Automatic movement, Rado calibre R766, with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 72 hour power reserve
- Stainless steel and sapphire crystal case back. Visible movement finished with a rhodium finish with contrasting black screws. Rado anchor shaped rotor with Cote de Geneve finish
- Cylindrical sapphire crystal glass with bevels, black metallisation for edge to edge construction, anti-reflective coating on the inside
- Matt black high-tech ceramic case and crown
- Stainless steel case ends
- Black rubber strap with brushed stainless steel three fold clasp, matt black high-tech ceramic clasp cover
- Horizontally brushed dial with colour gradient
- Super-LumiNova® coated indexes and hands

## Features

1. Cylindrical, bevelled sapphire crystal with black metalisation for edge to edge construction, anti-reflective coating on the inside
2. Indexes and hands with Super-LumiNova® for easy readability in all light conditions
3. Rado R766 automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 72 hour power reserve. Rhodium finish with contrasting black screws. Date indicator
4. Horizontally brushed graduated colour dial
5. Rubber strap with brushed stainless steel three fold clasp. Matt black high-tech ceramic clasp cover
6. Matt black high-tech ceramic bezel
7. Matt black high-tech ceramic crown
8. Brushed stainless steel case end pieces
9. Stainless steel and sapphire crystal exhibition case back
10. Water resistant to 5 bar

## Benefits

- Premium Rado product powered by a Nivachron™ anti-magnetic hairspring for increased reliability,
- Exceeds standard test requirements from 3 to 5 positions for higher accuracy.
- Highly durable high-tech ceramic bezel ensures durability
- Highly transparent and highly durable cylindrical, bevelled sapphire crystal glass ensures the watch is easy to read now and over the years to come. Anti-reflective coating on the inside enhances readability
- Black metalisation allows an edge to edge construction ensuring the entire top face is protected by Rado high-tech materials
- Rubber strap with folding clasp ensures comfort

## EMOTIONAL WATCH DESCRIPTIONS

- An iconic Rado watch reimagined and updated for the modern wearer
- A high-tech ceramic case and sapphire crystal glass gives durability ensuring the watch retains its good looks over the years ahead
- The anatomical design and rubber strap ensure wearer comfort

## Innovation and Design

- The Rado Anatom in 1983 was the first watch to feature a shaped sapphire crystal glass

- Our pioneering spirit allowed Rado to achieve this time consuming and difficult process
- Since the Rado Anatom most landmark Rado pieces have included a shaped sapphire crystal glass

- That pioneering spirit is seen in the latest Rado Anatom

- For the first time the sapphire crystal glass is integrated with the high-tech ceramic case. To achieve this Rado needed to develop a new technique for machining high-tech ceramic

- Horizontal lines have been a design feature of the Rado Anatom since the first model in 1983 The latest Rado Anatom pays homage to this through a horizontally brushed dial, the horizontal stainless steel end pieces to the case and the horizontally decorated rubber strap

## Innovation and Design

- Limited to just 40 pieces

- Each individually numbered
- Number one will be placed in the Rado museum
- The issue of just 40 pieces marks the 40th anniversary of the Rado Anatom

- Polished black high-tech ceramic case (standard piece has a matt black high-tech ceramic case)
- Polished black high-tech ceramic clasp cover (standard piece has a matt black high-tech ceramic clasp cover)
- Limited edition card and special packaging
- All the features of the standard edition

# Did you know?

The name of the Rado Anatom refers to the anatomical design of the watch. Like all Rado the watch is extremely comfortable, both 1983 and 2023 editions. Thanks to its anatomical design the watch becomes part of the wearer.

## Section divider

# RADO ANATOM BRACELET Watch

- The Rado Anatom now with a high-tech ceramic bracelet
- A recognizable Rado Icon updated for the modern wearer
- Using high-tech ceramic for the bezel and bracelet brings the comfort and durability of this material to the Rado Anatom – the 1983 original used hardmetal
- The anatomical shape and the comfort this brings is retained from the 1983 watch that inspired the reimagination of a Rado Icon

## Features

- All of the features of the relaunched Rado Anatom from 2023 but now with a high-tech ceramic bracelet
- The bracelet continues the taper of the case – tapering to 20mm
- The bevelled edge of the shaped sapphire crystal glass and the bevelled edge of the bezel is continued in the bracelet
- The horizontal line motif important to the Rado Anatom is continued with tone on tone irregularly spaced horizontal line dial decoration and steel (or steel and PVD) bracelet decoration
- The bracelet features clean lines with just one adjustment pin next to the clasp. Remove this using the Rado bracelet adjustment tool and then remove links and sections from the inner chain without a tool.

## Features

1. High-tech ceramic bracelet with tapered shape and bevelled edge
2. Stainless steel horizontal line decoration
3. Dial with tone on tone irregularly spaced horizontal line decoration
4. Rado calibre R766 automatic movement with 72 hour power reserve, anti-magnetic Nivachron™ hairspring for greater reliability, exceeding standard testing requirements being tested in five positions for greater accuracy.
5. Sapphire crystal exhibition case back, rhodium coloured movement with blackened screws
6. Anatomical shape guarantees wearer comfort

## RADO ANATOM BRACELET JUBILE and SUPER JUBILE

- Polished black lacquer dial with diamonds at 3,9 and 12 o’clock, date window at 6 o’clock
- Matt printed indexes on the super jubilé
- Super jubilé features pave diamond set, stainless steel horizontal line decoration on the case end pieces and first four bracelet elements
- High-tech ceramic bezel and bracelet, automatic movement, shaped sapphire glass and anatomical shape found with the rest of the Rado Anatom collection
- Water resistance 5 bar (50 metres)

## Benefits

- Materials used, high-tech ceramic and sapphire crystal, ensure the watch is comfortable and durable
- Premium Rado automatic movement with 72 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy
- Anatomical design provides maximum wearer comfort
- Bracelet construction allows it to fit the largest or smallest wrists perfectly

## REMEMBER

The Rado Anatom was the first watch to feature a shaped sapphire crystal glass. This cylindrical shape has also been used for the current Rado Anatom. Learning to shape sapphire crystal is a Rado innovation. Now many brands have a design that features a shaped sapphire crystal. Where Rado leads others follow.

# Key features & benefits of the Classic collection

## Section divider

# RADO Centrix

The shape and style of the Rado Centrix make this a watch to desire. The tapered lightweight bracelet gently embraces the wrist, offering exquisite comfort as well as uncompromising luxury and sophistication. Classic.

# INSPIRATION MILESTONES

### 1987: COUPOLE

The first Rado dome-shaped sapphire crystal

### 1991: COUPOLE

The first Rado watch made using white high-tech ceramic

### 2010: CENTRIX

New design with curved edge-to-edge metallised sapphire crystal for an open view

### 2013: CENTRIX

Revised design with soft radius to edge of the metalised sapphire crystal”

## Section divider

## The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Section divider

## Features

- Classic watch with clear dial and open view
- Two tone colours (yellow or rose gold colour) with black, plasma, white or brown high-tech ceramic
- Glued metallised edge-to-edge sapphire crystal covering the entire case
- Bracelet: Tapered, lightweight, flexible and combining high-tech ceramic with traditional materials such as steel
- Excellent range of choice
- Best-selling Rado line

## Benefits

- Best of both worlds, lightness and hardness of high-tech ceramic, stylish and sporty look of steel
- Guaranteed Rado quality, comfort and durability
- Sophisticated simplicity for every day
- Day to evening style, can be combined with any look
- Affordable Rado materials, quality and design

## EMOTIONAL WATCH DESCRIPTIONS

- Shape and style: Round – celebrating the circle in its purest form
- Luxury and sophistication
- Classic and striking

## Upgrades with the new model

The sapphire crystal

- Spherical, a soft radius on the edge
- Anti-reflective coating on both sides

The outstanding anchor

- Rounded shape
- Laser treatment to highlight the anchor

## CENTRIX AUTOMATIC

Movement calibre R583 (S) / R763 (M + L)

- Adjusted in 5 positions
- Nivachron™ hairspring
- 48-hour (S) / 80-hour (M + L) power reserve

Case back

- Markings reduced to the minimum
- New methodology to do the laser marking of the serial number

## CENTRIX Quartz

Movement

- Quartz movement powered by PreciDrive and HeavyDrive

## PreciDrive Technology

PreciDrive is a quartz movement that can achieve a precision which can pass the COSC chronometer certification, provided the watch is not exposed to impacts, and kept at a temperature of between 20°C and 30°C. This precision of ± 10 seconds per year can be achieved thanks to the thermo-compensation operating principle, which controls and regulates the motor pulses according to changes in the ambient temperature. By virtue of combining the quartz and integrated circuit in the same waterproof case, the precision is insensitive to moisture.

## HeavyDrive Technology

HeavyDrive technology provides an anti-shock system. The movement’s new on-board electronics detect and then manage the shock, while the motor generates a counter pulse to lock the hand in its position during the shock. This intelligent shock management prompts the motor to react in a fraction of a second if a certain shock threshold is exceeded. The energy used to counter this force remains minimal, and the movement’s autonomy is thus preserved.

1. Case lugs:

- Adjusted to the shape of the case
- H-links to complete the harmonized integration

1. Clasp cover

- New profile ensuring higher scratch protection

1. Buckle

- Solid in brushed stainless steel
- Three blades deployment

## Benefits

- Tapered lightweight bracelet ensures wearer comfort
- All-round style gives a touch of elegance, uncompromising luxury and sophistication to everyone who wears it

## EMOTIONAL WATCH DESCRIPTIONS

- The pure round shape is a classic and evergreen choice
- Probably Rado’s most versatile collection that is available in automatic and quartz, with and without diamonds, mix of ceramic colours with metallic elements – there is a model to suit all tastes
- Three case sizes (L, M and S) mean two can be combined as a couples watch

1. Stainless steel with yellow gold colour pvd and high-tech ceramic bracelet. High-tech ceramic mid links provide comfort and durability
2. Stainless steel case with yellow gold colour pvd coating
3. Metalised edge to edge sapphire crystal ensures the entire top face of the watch is protected by Rado high-tech materials
4. Open heart movement with circular grain decoration, anti-magnetic Nivachron hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
5. Graduated colour dial from green to black, two cut outs revealing the balance wheel and the escape wheel
6. Water resistant to 5 bar

## Section divider

## RADO CENTRIX AUTOMATIC OVERVIEW

#### Before 2023

#### 2023

### Movement

#### Before 2023

Neither Nivachron™ hairspring nor 5-position testing

#### 2023

New movement with antimagnetic Nivachron™ hairspring offers increased reliability and accuracy.

It exceeds standard test requirements from 3 to 5 positions for higher accuracy.

### Case, sapphire crystal & crown

#### Before 2023

S-size: 28 mm
L-size: 38 mm

1. Clean-cut edge crystal
   No anti-reflective coating at all
2. Straight; clean-cut case
3. Embossed without special treatment

#### 2023

Perfect to pair up as couple's watch:
S-size: 30.5 mm
M-size: 35 mm
L-size: 39.5 mm

1. Spherical crystal, a soft radius on the edge
   Double-sided anti-reflective coating
2. Rounder shape case
3. Embossed with new laser treatment to highlight the anchor

### Case back

#### Before 2023

Marking crowded the case back, incl. presence of reference number

#### 2023

Marking reduced to the minimum; reference number is removed

### Case lugs & H-links

#### Before 2023

1. Lugs are straight and only slightly curved
2. H-links are curved but not entirely harmonised with the round case

#### 2023

1. Lugs adjusted to the shape of the case
2. More rounded H links giving a more harmonious appearance

### Dial

#### Before 2023

1. Logo less visible

#### 2023

1. Logo enlarged = more visible
2. Jubilé returns on the dials with precious stones. It is a term that has always been well perceived

### Buckle & Clasp cover

#### Before 2023

1. 3-fold deployment in titanium which is softer than stainless steel, hence less solid
2. Old profile was flat, hence no scratch protection

#### 2023

1. 3-fold deployment in stainless steel which is more solid
2. New profile provides higher scratch protection

# Rado Centrix Open Heart

## Inspiration

- The inspiration for the dial design was the naturally occurring desert spring known as Crescent Lake in Dunhuang, China
- The towering sand dunes surrounding the lake make a mysterious sound in certain conditions and are known as “singing” sand dunes
- The smaller cut out on the dial, exposing the escape wheel represents the crescent moon lake
- The larger dial cut out exposing the balance wheel is inspired by those huge singing sand dunes surrounding the oasis

## Features

- All the features of the reworked 2023 Rado Centrix
- Open heart design with sapphire crystal caseback allows the wearer to see the movement. Dial cut outs reveal the balance wheel and the escape wheel.
- Automatic movement with 80 hour power reserve, anti-magnetic Nivachron™ hairspring for greater reliability, tested in five positions for enhanced accuracy
- Graduated dials – silver to black, blue to black, green to black and brown
- Curved shape metallized sapphire crystal glass with soft radius to edge and anti-reflective coating on both faces
- Bracelet construction mixes stainless steel or stainless steel with PVD coating with high-tech ceramic mid links

Interactive caption: Click on the numbers to view the captions

## BENEFITS

- Premium Rado product powered by an anti-magnetic Nivachron™ hairspring for increased reliability.
- Exceeds standard test requirements from 3 to 5 positions for higher accuracy.
- Curved shape metallized sapphire crystal with soft radius allows edge to edge construction creating an elegant, bezel free design. Edge to edge crystal ensures the entire top face is covered with extremely durable high-tech material offering protection to the case. Anti-reflective coating on both faces ensures easy readability
- High-tech ceramic bracelet mid links give durability, and comfort

## EMOTIONAL WATCH DESCRIPTIONS

- The dial cut outs and sapphire crystal case back allow an emotional connection to the beating heart of the watch
- Edge to edge sapphire crystal glass and high-tech ceramic bracelet mid links provide durability – the watch will look as good in the years to come as it does now
- A true classic from Rado suitable for every occasion

## Features

- L (39.5mm) and M (35mm) versions of the Rado Centrix Open Heart now with all the features of the revised for 2023 Rado Centrix
- Curved shape metallized sapphire crystal glass with soft radius to edge and anti reflective coating on both faces
- Rado calibre R734 automatic movement with anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced reliability, 80 hour power reserve
- Circular grain decoration on the 98 diamond pieces, bright ondulé soleil decoration on the others
- Rose gold coloured pvd coated case and bracelet outer links
- Brown, plasma or white high-tech ceramic bracelet mid-links
- Brown, grey or white mother of pearl dials
- 2 x Large size, brown mother of pearl dial with brown high-tech ceramic bracelet mid-links and grey mother of pearl dial with plasma high-tech ceramic bracelet mid-links, ondulé soleil decorated movement
- 3 x Medium size with diamond hour markers, brown mother of pearl dial with brown high-tech ceramic bracelet mid-links, grey mother of pearl dial with plasma high-tech ceramic mid-links and white mother of pearl dial with white high-tech ceramic bracelet mid-links, ondulé soleil decorated open heart movement
- 2 x medium size with 98 diamond dials, brown mother of pearl dial with brown high-tech ceramic bracelet mid-links, white mother of pearl dial with white high-tech ceramic bracelet mid-links, circular grain decorated open heart movement

- The inspiration for the design is the story of two lovers forbidden from meeting
- Once a year the magpies of the world form a bridge allowing the lovers to fleetingly meet under moonlight
- This story was the inspiration for our previous Rado Centrix Open Heart but for the new version the dial design is a little different.
- The Open Heart highlights more of the movement, now with a bright “Ondulé Soleil” decoration
- In relation to the story, in the new version we’ve made the moon bigger

## Features

- Curve shaped metalised sapphire crystal glass with soft radius to edge and anti-reflective coating on both faces
- Rado calibre R734 open heart automatic movement with bright ondulé soleil decoration or circular grain decoration
- Movement with anti-magnetic Nivachron™ hairspring
- Movement tested and adjusted in five positions
- High-tech ceramic bracelet mid links
- Diamond set mother of pearl dial, diamond hour markers or 98 diamond dial

## Features

- Sapphire crystal is highly transparent and highly durable, the watch is easy to read and will remain so over the years ahead. Anti-reflective coating makes the watch even easier to read. Metallisation allows an edge to edge sapphire crystal ensuring the entire top face of the watch is protected by Rado high-tech materials
- Open heart dial, sapphire crystal case back decorated open heart movement allows the wearer to make an emotional bond with the beating heart of their watch
- Anti-magnetic Nivachron™ hairspring gives enhanced reliability
- Movement tested and adjusted in five positions gives enhanced accuracy
- High-tech ceramic bracelet mid links give wearer comfort and ensure durability. The watch will look as good over the years ahead as it does today.
- Diamonds and mother of pearl ensure the watch stands out

# Rado Centrix Super Jubile

- Super jubilé means the watch has a diamond bezel as well as diamonds featuring on the dial
- 60 diamonds, one for each minute, set into the bezel. Eleven diamonds and the date window at six o’clock give a perfectly proportioned dial
- Dial features larger diamonds than the non super jubilé version, to give a sparkle that matches the bezel
- 35mm case size
- Rado R763 automatic movement with 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy

## Features and Benefits

- High-tech ceramic bracelet mid links give comfort and durability
- Sapphire crystal glass with anti-reflective coating on both faces give durability and ensures the watch is easy to read
- Diamond bezel and large hour marker diamonds mean the watch truly stands out, with real sparkle from the diamonds
- Features and benefits of the new Rado Centrix launched in 2023
- Water resistance 5 bar (50 metres)

# RADO CENTRIX 35mm Quartz

- Mid size, 35mm, Rado Centrix now available in quartz
- Best selling Rado four dot diamond dial
- Best selling stainless steel with black high-tech ceramic, stainless steel with yellow gold colour PVD and black high-tech ceramic and stainless steel with rose gold colour PVD and brown high-tech ceramic combinations
- PreciDrive and HeavyDrive equipped Rado calibre R073 movements, giving accuracy of +/- 10 seconds per year

## Features and Benefits

- High-tech ceramic bracelet mid links give comfort and durability
- Metallised, edge to edge sapphire crystal glass with anti-reflective coating on both faces give durability and ensures the watch is easy to read
- Super accurate quartz movement with HeavyDrive and PreciDrive technology, accurate to within +/- 10 seconds per year
- Features and benefits of the new Rado Centrix launched in 2023
- Water resistance 5 bar (50 metres)

REMEMBER
All automatic models of the revised 2023 Rado Centrix feature a movement with an anti‑magnetic Nivachron™ hairspring for enhanced reliability and tested in five positions for enhanced accuracy as well as a sapphire crystal glass with anti-reflective coating on both faces.

## Section divider

# RADO Integral

A revolution in the watchmaking industry, it fuses the purity of graphic linearity with the finesse of high technology, seamlessly integrating a metallised sapphire crystal, case and bracelet within its parallel lines. Recently redesigned, the updated Integral collection remains true to the pioneering original. Groundbreaking.

# INSPIRATION MILESTONES

### 1986

The first Rado watch to use high-tech ceramic

### 1995

New look Integral launched

### 2008

Updated style with wide open dial

### 2014

New design with ceramic elements on the side

### 2025

Revised design with clearer, easy to read dial

#### RADO INTEGRAL: FAMOUS FOR INTRODUCING HIGH‑TECH CERAMIC INTO WATCHMAKING

PRODUCT FOCUS | Rado classics, icons, curved edge-to-edge metallised crystal is affixed invisibly
MATERIALS | Stainless steel with inserts in high-tech ceramic or in PVD coated stainless steel. Bracelet in high-tech ceramic middle links with stainless steel or PVD coated stainless steel edges
KEY FEATURES | Revolutionary, purity of graphic linearity, timeless beauty, ultimate wearer comfort
TARGET GROUP | Traditional and loyal Rado customer but younger style
PRICE RANGE | CHF 1,800 – CHF 4,200

# Did you know…

that Integral was the first Rado watch to use high-tech ceramic for the bracelet links in 1986?

## The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Section divider

## KEY SELLING POINTS

- In 1986 Rado introduced the Rado Integral, bringing the comfort and durability of high-tech ceramic
- Integrating different materials (high-tech ceramic, metallised sapphire crystal and stainless steel) the Rado Integral has been in continuous production since
- Since the debut of high-tech ceramic in 1986 Rado has continued to develop high-tech ceramic and the techniques of how we use it, no wonder Rado is known as the Master of Materials

## KEY SELLING POINTS

- Dimensions of the latest Rado Integral and the model it replaces are similar, but thanks to the different construction the watch has a larger, easier to read dial​
- A metallised, curved, sapphire crystal glass gives an edge to edge construction, the entire top face of the watch is covered with durable Rado high-tech materials​
- With the sapphire crystal glass and high-tech ceramic the watch is highly durable, maintaining the as new appearance over the years ahead​
- The sapphire crystal is curved, on your wrist the case and bracelet form a seamless curved shape​

## Features

1. Curved, metallised, edge to edge sapphire crystal
2. High-tech ceramic bracelet mid-links
3. Rado calibre R218 (L size models) with three hands, date indicator and PreciDrive technology
4. Index versions feature Super-LumiNova® on the hands and indexes
5. Slim case profile, just 8.1mm (L) or 6.35mm (S) in thickness

## BENEFITS

- Sapphire crystal is highly transparent, the watch is easy to read now, and highly durable, the watch stays easy to read. Edge to edge crystal means the entire top of the watch is covered with Rado high-tech materials. By curving the crystal we are able to create a watch where the sapphire crystal and bracelet are harmonious with your wrist
- Thanks to the properties of high-tech ceramic the watch is comfortable to wear and highly durable
- A premium quartz movement ensures the watch is slim and comfortable. PreciDrive gives accuracy of +/-0.7 seconds per day or better
- The watch is easy to read, even in low light conditions
- Wearer comfort provided by the slim case

## Features

1. Curved, metallised, edge to edge sapphire crystal​
2. Black, lacquered four diamond dot dial with silver colour printed Rado and Jubilé logos​
3. Rado Calibre R218 quartz movement, three hand with date indicator, PreciDrive technology​
4. Stainless steel and high-tech ceramic bracelet​
5. Polished stainless steel crown with laser enhanced, embossed anchor​
6. Water resistant to 5 bar​

## Section divider

# Rado Florence

- A name well known from Rado history
- A modern version featuring the best in Rado design, Rado materials and Rado quality
- This ensures the watch is comfortable, durable and accurate
- Available with automatic or quartz movements

## The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

# Florence design features

Edge to edge bevelled and metallised sapphire crystal

Sophisticated lug design

Premium, fully flexible 7-link stainless steel bracelet

Slim profile

## Section divider

# RADO FLORENCE Quartz

## Features

- Premium, fully flexible 7-link stainless steel bracelet
- More sophisticated lug design than previous models
- Edge to edge curved, bevelled and metallised sapphire crystal
- Movement with HeavyDrive and PreciDrive technology

## Benefits

- A modern facelift of a classic collection of Rado
- PreciDrive has a thermo-compensating operation principle, which controls and regulates the motor pulses according to the changes in the ambient temperature. This means, the collection is insensitive to temperature changes and moisture
- HeavyDrive provides intelligent management of mechanical shocks, hence prevents loss of time
- The precision of this movement with PreciDrive technology is ± 10 seconds per year
- Average lifetime of battery is 4 years
- Slimness and the fully flexible seven link bracelet ensures wearer comfort
- Affordable Rado quality and design

1. Stainless steel 7 link bracelet with pvd decoration
2. Stainless steel case
3. Metallised edge to edge sapphire crystal glass ensures the entire top face of the watch is protected by Rado high-tech materials
4. Full brilliant cut diamond hour markers, top wesselton colour, VS-SI clarity
5. Quartz movement with PreciDrive and HeavyDrive technology giving accuracy of +/-10 seconds per year, date indicator
6. Water resistant to 5 bar

- Line extensions in the Rado Florence collection
- Large and small with a stainless steel case and bracelet, green dial
  - With 12 diamond dial in both sizes
  - The small size features a green mother of pearl dial
- Large and small with a yellow gold colour pvd coated stainless steel case and bracelet, yellow gold coloured dial
  - With 12 diamond dial in both sizes
  - The small size features a green mother of pearl dial
- Large and small with a stainless steel case and bracelet, black glitter dial
  - With 4 square (L) or round (S) facetted quarter markers
  - Contrasting ring of brightly coloured polished and rhodium plated markers giving a “glitter” effect
- Large and small with a stainless steel and rose gold colour pvd bicolour finish case and bracelet, blush dial
  - With 4 square (L) or round (S) facetted quarter markers
  - Contrasting ring of brightly coloured polished and rhodium plated markers giving a “glitter” effect

## Features

- Metalised edge to edge sapphire crystal glass
- Seven link bracelet
- Slim case profile
- Quartz movement with PreciDrive and HeavyDrive technology
- Matching large and small sizes
- Dials designed to catch the eye with either a 12 diamond or “glitter” dial

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# RADO FLORENCE Automatic

- The Rado Florence now with an automatic movement
- Slim case profile ensures the watch is comfortable
- Metallised sapphire crystal means the watch features Rado edge to edge technology – the entire top face of the watch is covered with Rado high-tech materials
- Premium Rado R763 movement, 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy

## Features

- Slim case profile
- Box shaped sapphire crystal exhibition case back
- Metallised «edge to edge» sapphire crystal
- Brushed case with contrasting polished bezel and case back
- Premium seven link bracelet with contrasting brushed and polished links or leather strap with brushed and polished pin buckle
- Reprofiled crown with embossed and laser enhanced anchor symbol
- Water resistance 5 bar (50 metres)

## Features

1. Premium seven link bracelet with contrasting brushed and polished PVD coated mid links
2. Brushed stainless steel case with contrasting polished bezel and case back
3. Box shaped sapphire crystal exhibition case back
4. Metallised sapphire crystal glass allows edge to edge construction meaning the entire top face of the watch is covered with Rado high-tech materials
5. Rado R763 movement with 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in 5 positions for enhanced accuracy
6. Background of date indicator colour matched to dial embossed with sophisticated pattern

## Benefits

- Premium seven link bracelet and slim case profile ensure wearer comfort
- Metallised sapphire crystal glass allows edge to edge construction and ensures the entire top face of the watch is covered with Rado high-tech materials which give durability
- Premium Rado automatic movement with 80 hour power reserve, anti-magnetic Nivachron™ hairspring for enhanced reliability, exceeds standard testing requirements being tested in five positions for enhanced accuracy
- Box shaped sapphire crystal exhibition case back allows the movement to be seen and allows our designers to maintain the slim case profile
- Re profiled crown aids easy winding

## REMEMBER

Always talk about wearer comfort, durability and quality when selling Rado. The Rado Florence Automatic allows you to talk about all three.

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# Rado Coupole

Inspired by Rado watches from the 1960s, the Rado Coupole brings back vintage design with a modern twist. Made in stainless steel with sapphire crystal with anti-reflective coating on both faces.

# INSPIRATION MILESTONES

### 1960s: STREAMLINE

A Rado classic from the 1960s

### 2015: Rado Coupole

Vintage design with a modern twist

#### Rado Couple: A modern watch with a decidedly vintage feel

## The collection

The full collection along with the pictograms showing their features can be found in the General Collection Book

## Features

- Classic design combined with material features
- Case made in stainless steel, sapphire crystal with anti‑reflective coating, super-thin bezel
- Traditional materials such as stainless steel
- Attractive price point

## Benefits

- Large, open dial for easy readability
- Stylish and modern look of steel
- Satisfies the needs of a wide range of customers, who look for Rado quality and precision
- Classic timepiece for every occasion
- Attractive price for Rado quality and design

## EMOTIONAL WATCH DESCRIPTIONS

- Inspired by the past but always looking to the future - this collection is based on Rado watches from the 60s (Rado Streamline)
- Combination of classic watch expertise with modern materials
- Vintage design with a modern twist
- Sophisticated chic design

1. Leather strap with folding clasp
2. Stainless steel case with rose gold colour pvd coating
3. Automatic movement with date indicator, anti-magnetic Nivachron™ hairspring for enhanced reliability, tested and adjusted in five positions for enhanced accuracy, 80 hour power reserve
4. Power reserve indicator
5. Curved sapphire crystal glass with anti-reflective coating on both faces
6. Water resistant 5 bar

# Remember

# Remember that...

- … the Rado collection is diverse and versatile, it has something to suit all tastes and styles
- … the Rado collection is balanced:
  - 50% mens, 50% ladies watches
  - more than 50% of the collection is automatic
  - simple and more complicated models
  - high-tech materials and traditional materials with a Rado twist
- … design is an integral part of what Rado does, Rado watches appeal to watch lovers and design aficionados alike
- … quality is at the heart of Rado watches from the ETA movement to the high-tech materials
- … Rado watches have the complication on the outside, the case or the bracelet
- … Rado watches are known for their use of high-tech materials
- … high-tech, durable materials, innovation and technology are key features of all Rado watches